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About Us

We help businesses to become more customer-focused by providing skills training for all employees

Founder and CEO Kristin Haynes is a customer experience whiz with a passion for helping businesses harness the power of their people. 


Kristin’s focus has always been on improving customer and employee advocacy within SMEs, specialising in achieving customer goals. After more than 15 years heading up Customer Advocacy for some of the world’s most recognised brands from Vodafone, Telstra, NewsCorp Australia, and, Venues NSW, owner of some of Australia's largest entertainment and sporting venues.


Kristin is a passionate advocate for organisational change which sees them bolster their understanding of their customers and which has delivered positive, sustainable, and measurable transformations to the customer experience.


With Senyah Projects, she helps business become more customer-focused with her leading, tailored programs, which creates greater connections for all employees to their customer. 


Kristin is determined to positively impact the customer experience.

For the past 12 months, Kristin has been working with Capability Co, a leading provider of enterprise wide learning solutions. In her role as Customer Experience subject matter expert, Kristin has developed CX programs and delivered virtual masterclasses, accelerating the readiness of individuals and workforces to meet the needs of customers now and into the future.

 

After 25 years of research from Dr. Marcus Bowles and the Institute For Working Futures, they’ve identified capabilities to best support a future-ready workforce. This led to the development of the globally renowned Human Capability Standards (HCS). HCS are the non-technical and leadership capabilities that will form over 62% of all future job profiles.


CUSTOMER PROGRAM TOPICS INCLUDE:

  1. Knowing the customer
  2. Understanding customer value
  3. Customer Experience strategy & design


To understand how Capability Co can help your workforce become future fit, visit their website to find out more.

Kristin is passionate about understanding what drives a good customer experience and is a member of the Customer Experience Professionals Association, (CXPA), the Women in CX Network, and is also a judge at this year's International Customer Experience Awards.

Masterclasses in Customer Experience

Author & Award Winner

Kristin is one of 18 international CX professionals to share their best practice in the 2022 Customer Experience4 book.


She relished the opportunity to write about her best practices of achieving impact and visibility through world class CX.


The book is now available through Amazon - click the image to find out more.


No.1 new release in Australia across the categories of Sales and Marketing and Customer Service - Feb 2022.


- CXO Leaders' Summit's Customer Experience Leader of the Year Award winner

- Telstra CEO Award for innovative customer connection program

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Kristin's background in CX includes working with some of Australia's largest brands...

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